Description

After a smooth and soft first touch, the fruity aroma reminiscent of white grapes spreads and the gentle sweetness wraps around. At the end, the scent and taste disappear like typical Hakurakusei, creating a sense of transparency and sharpness.
Please chill it and enjoy it with your food. A thin glass is recommended.

滑らかで柔らかなファーストタッチの後、白ブドウを思わせる果実香が広がり、優しい甘みが包みます。最後は伯楽星らしくスパッと香りや味わいが消え、透明感とキレを演出します。
冷たく冷やして、お料理とともにお召し上がりください。ワイングラス等の淵の薄いグラスで、お飲みいただければ一層美味しくいただけます。

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Kura History

Founded in 1873.

“Atago no Matsu”, a brand that has been around since its founding, has been popular in the local area, and the poet Bansui Doi of “Arajo no Tsuki” wrote that “the sake that opens at the top of Tateyama is rather the scent of Atago pine.” after he drank it.

In 2000, Iwao Niizawa (5th generation), who is currently the representative director, became the youngest Toji in Miyagi prefecture. The following year, a new brand “Hakurakusei” was announced to limited distributors. “Hakurakusei” was created with the aim of complementing any dish in an era when there were only the words “aperitif” and “digestif”. Currently, with the concept of “ultimate in-meal liquor”, it is often used in famous restaurants both in Japan and abroad.

After the Great East Japan Earthquake in 2011, the Kura decided to move the manufacturing warehouse from Sanbongi, Osaki City to Kawasaki Town, Shibata District. Production resumed in November of the same year, and the completely destroyed head office was rebuilt in August 2013.
In 2018, Nanami Watanabe (22 years old at that time) took over Toji and became the youngest female Toji in Japan. Even after leaving the role of Toji, Niizawa continues to teach sake brewing with an awareness of the cup of sake that customers can drink.

The products are mainly sake brands as “Hakurakusei” and “Atago no Matsu”, and liqueurs such as plum wine, yuzu sake, black tea sake, and yogurt sake are also brewed. At the brewery, they work on thorough refrigeration management, and all bottled liquor, from cup liquor to high-class liquor, is stored in a refrigerator at minus 5 degrees Celsius. They ship from the brewery in a young and fresh state, and adjust to the best condition when it arrives at the customer’s hand. While paying attention to the quality of sake shipped domestically, it also exports to 17 countries.

蔵の歴史