Description

The pleasant flavor reminiscent of bananas and melons spreads and disappears, leaving a refreshing acidity.
It is a well-balanced sake.

フワっとバナナやメロンを思わせる心地よい香味が広がっては消え、爽やかな酸味が余韻を残します。
綺麗な中にも柔らかさも感じられるバランスの良い食中酒でございます

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Kura History

Founded in 1873.

“Atago no Matsu”, a brand that has been around since its founding, has been popular in the local area, and the poet Bansui Doi of “Arajo no Tsuki” wrote that “the sake that opens at the top of Tateyama is rather the scent of Atago pine.” after he drank it.

In 2000, Iwao Niizawa (5th generation), who is currently the representative director, became the youngest Toji in Miyagi prefecture. The following year, a new brand “Hakurakusei” was announced to limited distributors. “Hakurakusei” was created with the aim of complementing any dish in an era when there were only the words “aperitif” and “digestif”. Currently, with the concept of “ultimate in-meal liquor”, it is often used in famous restaurants both in Japan and abroad.

After the Great East Japan Earthquake in 2011, the Kura decided to move the manufacturing warehouse from Sanbongi, Osaki City to Kawasaki Town, Shibata District. Production resumed in November of the same year, and the completely destroyed head office was rebuilt in August 2013.
In 2018, Nanami Watanabe (22 years old at that time) took over Toji and became the youngest female Toji in Japan. Even after leaving the role of Toji, Niizawa continues to teach sake brewing with an awareness of the cup of sake that customers can drink.

The products are mainly sake brands as “Hakurakusei” and “Atago no Matsu”, and liqueurs such as plum wine, yuzu sake, black tea sake, and yogurt sake are also brewed. At the brewery, they work on thorough refrigeration management, and all bottled liquor, from cup liquor to high-class liquor, is stored in a refrigerator at minus 5 degrees Celsius. They ship from the brewery in a young and fresh state, and adjust to the best condition when it arrives at the customer’s hand. While paying attention to the quality of sake shipped domestically, it also exports to 17 countries.

蔵の歴史